Stars Big and Small
Celebrities often use their notoriety to help direct the attention of their fans toward organizations and initiatives that they support. Over the decades, numerous local, regional, and national celebrities and prominent civic organizations have lent their star power to The Salvation Army’s Red Kettle Campaign.
In 1938 Shirley Temple posed as a bellringer for The Salvation Army. Other celebrities who have endorsed The Salvation Army have included popular civic clubs, A-list movie stars, music legends, and even former US First Ladies. Their exposure, whether it is within a local community or nationwide, helps to spread the message that the money raised by the Red Kettle Campaign is used to provide essential services to those in need in our communities.
Athletes and sports teams have also encouraged donations. Since 1997 the Dallas Cowboys have used their national audience to promote the Red Kettle Campaign. Jerry Jones and his family have enjoyed a long-standing relationship with The Salvation Army. Each year, for more than twenty years, the Dallas Cowboys football team has helped Americans celebrate Thanksgiving with a game and a spectacular halftime show. The Red Kettle Kickoff Halftime Show features musicians, spectacular pyrotechnics, and a very large Red Kettle.
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