National Doughnut Day
The Salvation Army has held doughnut themed fundraising events since 1918. At first, freshly made doughnuts were sold, auctioned, or offered for a donation. War Service workers and celebrities often participated in these events. Doughnut Days remained a popular fundraising event for the Army through the early 1930s. Chicago revived the tradition in 1938 and began the modern National Doughnut Day fundraiser.
Today, National Doughnut Day is celebrated on the first Friday in June. In many cities Doughnut Day is an official “tag day” where souvenir paper tags are given to pedestrians and drivers who give money to designated collectors. In some cases participating bakeries exchange these tags for a doughnut.
Doughnut Day events continue to raise awareness for Salvation Army programs and honor the War Service workers. The money raised helps to fund local social services programs providing shelter, food, early childhood education, afterschool programing, music education, and more.